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Organic Growth Engineering Leveraging Trends

With NFT being 2021's 'Word of the Year' according to Collins Dictionary (even though its an acronym), digital art has exemplified why demand is key to any and every successful product. After all - great ideas without effective execution is monetarily worthless. NFTs, also known as non-fungible tokens, literally and figuratively illustrate how taking advantage of trends can result in stupendous gain. Not only is the 'word' super-trendy, NFTs themselves are creating/integrating ecosystems and platforms built on digital trends via the metaverse, exponentially increasing market cap while extracting market share from centralized assets.


The implementation of organic growth engineering has fundamentally transformed with Amazon limiting keywords searchability for e-commerce, as an example. Crypto platforms spurred a catalyst for the convergence of expression and commerce through decentralized asset organizations (DAOs), NFTs, the 'metaverse', and mining pools voting with their computational network resources. Try wrapping your head around that. Besides direct market investments, domain development is an high-level strategic method to get exposed to these growing opportunities.


Imagine - beyond owning a house, land, communities, supply generators - you could own all of that by becoming a 'domain developer'. What's the value of digital land in the metaverse compared to real, tangible property with inherent scarcity? Not even a penny in comparison... One hundred percent of self-made billionaires are domain developers; serial entrepreneurs such as Elon Musk and Jeff Bezos. Realt.co has emerged with first-mover advantage regarding the tokenization of tangible real estate AKA property on Earth; not exclusively in the metaverse. This land brokerage platform exemplifies the untapped potential and market opportunity to 'tether', 'bridge', or connect real-world assets to NFTs through DeFi (decentralized finance) protocols.


Building a brand to cultivate a following subverts the necessity of paid advertisements. The continual digitization of economic activity spurred the expansion of embedded marketing. Lakers versus Clippers in the Crypto.com Arena (formerly known as the Staples Center) is a huge promotion-fest with some ads being bought but a substantial portion organically grows product recognition through unpaid usage. What drives unpaid usage? Therein lies the key and the central point of this entire discussion. Quality over quantity as a priority can be leveraged as an organic growth engineering strategy. Merit-based sales will create built-in demand unlike the artificial pump arising from paid ads.


Loss-leaders such as the Chevrolet Corvette have historically proven this concept of quality-oriented marketing by sacrificing short-term gains for better long-term results. Tesla has completely eliminated their advertising budget to allocate more resources to manufacturing and quality assurance. Research and development companies report negative revenues in their quarterly earning reports because they're investing into their product - not marketing. Blue Ocean Strategy, adopted by Harvard Business Review, presents this strategy through the concept of creating 'blue oceans' - uncontested market spaces where the competition is irrelevant; offering a leap in value while streamlining costs.

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